I design, build, and rescue enterprise Salesforce implementations — architecture, integrations, and custom development that survive real business complexity, not just the demo.
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Five ways I move a Salesforce org forward
Scoped engagements with defined deliverables — not open-ended retainers unless that’s what you need.
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Implementation & Architecture
Your org grew by bolting on fields, flows, and workarounds until nobody trusts the data model anymore. I design the architecture — data model, security model, automation — so it holds up past year one, not just past go-live.
- Solution design doc
- Data & sharing model
- Phased rollout plan
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Integrations & Data Migration
Salesforce that doesn’t talk to your ERP, billing system, or data warehouse is a very expensive island. I connect it to the systems that actually run the business, and move your data across without losing history or trust in the numbers.
- REST/SOAP & middleware integration
- Migration + reconciliation
- Error handling and monitoring
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Custom Development
Configuration runs out eventually. When it does, I write Apex and Lightning Web Components that are tested, reviewed, and maintainable by whoever inherits the org after me — not clever code only I can read.
- Apex services & triggers
- Lightning Web Components
- Test coverage and CI
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Data Cloud & Marketing
Marketing teams need a single view of the customer and journeys they can run themselves — not a data swamp only engineering can query. I build Data Cloud models and automation your marketing team can actually operate.
- Data Cloud modeling & identity resolution
- Journey and campaign build
- Activation to downstream channels
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Agentforce & AI Readiness
Agentforce rarely fails on prompts. It fails on the data model, the sharing rules, and the grounding underneath it. I assess whether your org can support agents, fix what cannot, and build agents with the guardrails and testing that keep them reliable once real users touch them.
- AI readiness assessment
- Data grounding & permission design
- Agent build, guardrails, and testing
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Fractional Architect & Ongoing Support
An architect on call for review, escalation, and roadmap without a full-time hire.
- Architecture review cadence
- Escalation support
- Release governance
Three steps, no discovery theater.
Consultation call
Thirty minutes. You describe the problem; I tell you whether it’s an architecture issue, a configuration issue, or a process issue — and roughly what it takes to fix.
Scoped proposal
A written scope with deliverables, milestones, and a fixed price. No open-ended retainers unless that’s specifically what you asked for.
Build and hand off
Delivery in reviewable increments, with documentation your team can maintain after the engagement ends.
Work I’ve delivered
Client names are withheld. The numbers are not.
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35% Administrative time reduced by+28% Cross-sell opportunities identified+18% Matter close rate improvement -
10 days → 4 days Loan origination time · 60% faster68% → 94% Onboarding completion rate30% → 8% Churn reduction - Medical Device Distribution
Sales Cloud with territory management and automated dashboards
Read the case study64% → 89% Forecast accuracy-18 days Sales cycle reductionRep retention: 12% → 6% annual churn Territory conflicts eliminated
Certified across the platform, not just one corner of it
11 active Salesforce certifications spanning architecture, development, administration, consulting, and AI.
Building on the Salesforce platform since 2019 — administrator to solution architect, across admin, development, integration, and data architecture.
What people say after the handoff
6 named clients across 4 countries. Titles and countries are theirs; company names are withheld under engagement terms.
We hired Umar to build a new system for our bank and integrate it with everything around it. The engagement ran a full year, and the results speak for themselves: operational time down 60%, with the accuracy controls and guardrails that took human error out of the process.
Our existing developer abandoned us just before a live launch. Umar stepped in, understood the problem quickly, and delivered a solution fast enough to keep the date. The launch was smooth, and he followed it with a week of hypercare we had not asked for. He is the first person we call now.
Umar took our team of 20 from buying Salesforce to actually running it, including several third-party integrations that work the way they were meant to. He automated most of the manual work that had been slowing us down. Highly professional, and highly recommended.
Umar is our go-to for Salesforce enhancements and new projects. We have had several people work for us over the years and he is comfortably the best of them: clear on requirements, transparent on billing, and genuinely invested in whether we are happy with the result.
I have worked with a lot of consultants over the years. Umar sits at the top of that list, both for the quality of the work and for how reliably it arrives. He is straightforward to work with and he does what he says he will do.
Umar moves fast and works to a high professional standard. I would back his technical ability without hesitation.
Notes from inside the platform
- Administration
5 admin configuration mistakes that cost enterprise clients millions
A look at the setup mistakes that quietly compound into real financial exposure — and how to catch them before they do.
- Integration
Designing Salesforce integrations that scale: REST APIs vs. SOAP vs. middleware
A decision framework for choosing an integration pattern based on what you’re actually building, not what’s trendiest.
- Development
Lightning Web Components best practices, from 100+ implementations
The patterns that hold up in production and the ones that look fine in a demo and fall apart at scale.
Have a Salesforce problem worth an architect’s time?
Bring me the org that’s slow, the integration that keeps failing, or the build that hasn’t started yet. Thirty minutes on a call is usually enough to tell you what you’re actually dealing with.
Fixed-scope engagements, typically 4–8 weeks. The scope is written down before anything is built.